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Small Business Blog - Most Recent — Content

Episode #158 – Trust the Process for Social Media Marketing or You Will Be Left Behind.

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Have you ever noticed how fast things go now?  I remember my Grandma saying that things are much faster than when she was a child.  Now, 40 years later it seems even faster.  Well, it’s true.  Not to get too technical there is a multiplying effect that happens. The first desktop computer we bought had […]

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Episode #149 – Target Your Audience, Even If You Can’t Be There

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You can do a lot! Much more than you think… but you need to plan. Last week was a major baton twirling competition hosted on the campus of Notre Dame in South Bend, Indiana.  It’s our National Championships.  Growing up I attended nine times!  It’s held during the same time and same place each summer.  […]

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Episode #148 – Consistency Works for Exercise, Dating, and Social Media Marketing

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I had a conversation with my Aunt recently.  She was telling me that she walks every day for exercise.  I said, “wow, that’s great” and we got to talking about it.  The place she walks is a big indoor building and it’s about 20 minutes away from her house.  But that way rain or snow, […]

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Episode #145 – Get Casual When You Blog, Share Your Personality!!

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So what is authenticity?  It’s the real you!  How do you get it?  By being you! Let’s explore this for your online presence.  And this is a tricky topic because if you’re reading this, the chance of you remembering a time before the internet are pretty darn good.  Isn’t that odd that there are actually […]

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Episode #138 – Create a Content Mission Statement and Move from Habit to Strategy with Your Social Media Marketing

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Ugh. I have to create a post. What will it be about?  Have you ever felt like you’re running your business and all of a sudden it’s interrupted with the need to post “something”.  You haven’t posted for a while and feel guilty. This “non strategy” is not productive.  Sure  you will accomplish the goal […]

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