“If you believe your business is built on relationships, make building them your business.” Scott Stratton Let’s build relationships. Yea! That sure sounds like a great idea, but how? How do you build relationships. Well, let’s break it down. You have friends that you enjoy, so think about what makes you like them. Typically they’re […]
“Customers Flee for a Reason. You Need to Give Them Reasons Not to Stay.” I’ve talked about it before, but your Customer Prevention Department can provide a useful service. Sometimes you don’t even know it’s in full operation! Therefore, you’ve got to pay attention to why your customers leave. Let’s back up a tad. Part […]
“Clear and consistent communication helps your customer get to know you and what you have to offer.” The Infinity Marketing Machine is about caring. You want to communicate with your customers because you care. You want them to get the information you provide because it’s useful to them. This is completely different from providing information […]
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley Did you catch that? The whole goal of marketing is to speak to one customer at a time but do it in an efficient manner! Remember this when […]
“Success is not delivering a feature, success is learning how to solve customer’s problem.” So… have you decided that the only business you are in is the one that solves your customer’s problem? That may be a very different way to look at your business. You’ve been going along selling T shirts, cupcakes, cars or […]
