“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley
Did you catch that?
The whole goal of marketing is to speak to one customer at a time but do it in an efficient manner! Remember this when you are creating a message.
Sure you’re placing the ad in the newspaper… so you might not be able write a customer’s name at the top, however, you can use imagery and words that evoke emotions that individual customers identify with.
This is the advantage of the Infinity Marketing Machine. Your goal is to nurture the customer by maintaining regular contact via email. Then you provide products and services your customers desire! This is a little different from finding people to buy your products… you already have an active group of people on your list so the goal is to “talk” to their desires.
Boom.
Speak to them as individuals! Another way to help enhance this concept is to build your database by tagging, categorizing, or marking the record of each customer. You need to know the difference in profit centers. This helps you to identify the next product or service they’ll desire. The more characteristics you can identify and associate with their record in your database, the better bond you can build with your customers!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Think about the different ways you can categorize your customer database and implement this system! Look to profit centers, demographic, and sociographic (interests)!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #299 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!