As you assess your customer experience consider all the areas they encounter. It’s often good to take a walk, possibly a drive, and explore how they see it. I did this an noticed that the prettier “first experience” with our business was route A vs. route B. The fist thing about route A is the […]
Why host an event? You’ve probably asked yourself that question somewhere in the middle of your planning. You feel overwhelmed on top of that fear that no one will show up. Or like me, you plan a great open house event where you invited local dignitaries and law enforcement exhibits, and 45 minutes before it’s […]
Stop posting crap! There are two questions you need to weave into your social media plan. Will my audience find it interesting? Would I re-post it? If you answer no to either of the two questions, don’t post it. If you are posting because you HAVE to get something out there, it’s not worth it… […]
I remember sitting across from my husband who said, “It’s just oatmeal”. Wow. What a lackluster statement. Sure, it may be oatmeal, but “just” oatmeal. How much pride went into making that package? Farmers created the basic good stuff, food scientists made it tasty and mass producible. Engineers were added for envelope packaging, boxing, and […]
Yesterday I talked about always thinking of the end user in your business. Today I’m going to be the end user! Yesterday I walked out of my hotel dragging my luggage behind me. When I arrived at the trunk of my car, the keyfob wouldn’t work. I pressed the button, did it again, went to […]
