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Small Business Blog - Most Recent — Thought Leader - Social Proof

Episode #326 – “Toot Toot” – Make Some Noise About Yourself.

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“Don’t worry about being successful but work toward being significant and the success will follow.” Oprah Winfrey If you have trouble “tooting” your own horn, think about today’s inspiration.  When you demonstrate yourself as significant you will achieve significance.  It’s a nice way of opening a backdoor to credibility. When the idea of creating a […]

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Episode #272 – Is Santa a Subject Matter Expert?

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Merry Christmas!  Since Christmas is on a Monday, and Monday is our Subject Matter Expert Day, I thought, who better to explore, as a Subject Matter Expert, than Santa??!!  Now, before I get started… I have insight on this topic. Back in the day, on my winter breaks from college, I was a Santa’s Helper […]

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Episode #212 – Share Your Information With the World And Get the Benefit of Increasing Your Subject Matter Expert Status.

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“The miracle is this, the more we share, the more we have.” Leonard Nimoy When you’re stuck and can’t figure out how or why to become a Subject Matter Expert, focus on the inspiration for today!   Because when you share you have more. Take a look at the benefits to sharing.  First, your audience gains […]

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Episode #167 – New Concept in Online Authenticity.

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People want to buy from people.  They do not want to buy from companies.  This is not new.  Even back in the days of shopping on “main street”, people may have purchased manufactured items, however they were purchase FROM a local shopkeeper.  This person knew their clients likes/dislikes but they also knew how many children […]

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Two Questions to Ask Before You Press Post.

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Stop posting crap!  There are two questions you need to weave into your social media plan. Will my audience find it interesting? Would I re-post it? If you answer no to either of the two questions, don’t post it.  If you are posting because you HAVE to get something out there, it’s not worth it… […]

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