Small Business Blog - Most Recent — Content

Episode #315 – The Reason a Business Personality Matters and Why You Should Care.

February 13, 2018 • 2-Tuesday - Content & Consistency • branding • business personality • Content • Customers • marketing • small business branding • small business personality • small business success tip • Success tips • Two Minute Commute • you don't control your brand

“A brand is no longer what we tell the consumer it is… it’s what consumers tell each other it is.” SCook If you’ve had a small business for a while you’ll remember running it prior to the internet, or just as the internet was starting. You also remember phone trees and having negative experiences with […]

Episode #306 – How Many Photos is Enough?

February 02, 2018 • 5- Friday - Big Money • audio blog • big money • Business owner motivation • Content • marketing • marketing idea • Next big thing • Real world • small business owner inspiration • small business owner tip • take photos • Two Minute Commute

“Everyone who’s ever taken a shower has an idea. It’s the person who gets out of the shower, dries off and does something about it who makes a difference.” ~Nolan Bushnell Don’t want to spend a lot of money… but want a big impact? Create a photo book! We used these photo books at the […]

Episode #303 – XYZ and the Other 23 Letters.

January 30, 2018 • 2-Tuesday - Content & Consistency • Blog content • blog content topics • Content • create posts intentionally • email marketing • have a plan • marketing • Planning • small business marketing tip • small business motivation • Two Minute Commute

“Without a strategy content is just stuff… and the world has enough stuff” I’m going to give you a very special message and I really need you to listen… here goes, “abcdefghijklmnopqrstuvwxyz” — was that helpful? NO If you send an email to someone and you simply send the letters of the alphabet, it’s worthless. […]

Episode #302 – Own Your Crazy!

January 29, 2018 • 1-Monday - Subject Matter Expert • audio blog • Blog content • branding • Business owner motivation • Content • marketing • own your crazy • small business owner advice • small business owner tips • small business podcast • Social proof • subject matter expert • Success tips • Two Minute Commute • your personal social media posts will affect business

“Whether you realize it or not, you already have a personal brand…” So… have political issues affected your shopping and buying behaviors? Do you buy from one place or not buy from another depending on something you researched or heard on the news? Even consider something as neutral as “buy local”. Now I’ll ask again… […]

Episode #290 – It’s OK to be a Beginner, Even When You’re the Expert!

January 15, 2018 • 1-Monday - Subject Matter Expert • Blog content • Business owner motivation • Content • goals • marketing • Real world • small business credability • small business owner advice • small business owner tip • subject matter expert • Success tips • Two Minute Commute

“Allow yourself to be a beginner. No one starts off being excellent.” Here’s the scoop. You’ve got something to say. You say it every day, that’s why you have your own business. When you start to look at it this way, sharing your knowledge online will become much easier. The reason I’m trying to put […]