Something strange happened around 2008. The economy crashed and social media skyrocketed. These two things have an interesting correlation which is leading to a huge gap today. From where I stand, the people who use social media are generally under 35. Hang with me… I am not under 35 and I use social media. I’m […]
Stop posting crap! There are two questions you need to weave into your social media plan. Will my audience find it interesting? Would I re-post it? If you answer no to either of the two questions, don’t post it. If you are posting because you HAVE to get something out there, it’s not worth it… […]
I took a great flight to Florida today. It was a smooth flight, we arrived on time, and I got lots of work done on the plane. I don’t fly that often, but when I do it’s like a full hour (or more) of quiet time. I can read, and most important, think! I did […]
The secret to getting more readers, followers, and likes… Is a headline important? Yes! The readability of your article depends on it. Consider the headline your “ad” for the remainder of the article. It’s the thing that captures your attention and makes you ant to learn more. How many times have flipped through your […]
