Profit Center Coach's Blog — marketing

I'm adding another experience to the "I never thought it would work" file. But, last week my relative "sent" me an email.  Now I would include the text, but then I thought with the way Google crawls... it may just give the scammers proof their product works. Let's just say... my relative doesn't travel!  However... the email made it sound like he was having a very rough trip and needed some wired funds to get back home.

I sent my relative an email, "Your email account has been hacked, change your passwords"

One of my employees pointed this super creative detail out to me. The Mike and Ike's candy package put a creative spin on their UPC code.  Take a look! They made it functional and artistic.  That got me to thinking... How can you take something ordinary, dare I say, boring and add your business' personality?  Can you add interest to your bathrooms, front lobby, stairway?  The possibilities are endless!   Afterall, this is a UPC symbol, YAWN!  now it's a pretty neat part of the package.    

YES! Words and actions create your personality... same holds true for your business.  When you are spending a lot of time (and money) on social marketing you need to make sure your online and in person personalities match! When your customers sign up for your email newsletter or subscribe to any of your various social media outlets they are saying they want to be a part of your mission and dialog.  It's relatively easy to build that online.  People have come up with "magic" formulas - post so many X type posts, followed by this number of Y type posts...

Today's custard ice cream flavor is Bonfire S'mores and I'm going to stop and get some.  It's been 24 days since I tore the flier off the pad at Culver's.  It's been sitting on my counter for 24 days and it's become wrinkled and water stained but the anticipation has grown with each day.  I've sat through the coconuts, the fruits, the nuts (yuck).  Today is my day, Bonfire S'mores.  It will get me through a long day at work... Bonfire S'mores.

So how's your marketing doing?

Are you doing cable video advertising, color post card mailings, maybe...

I attended a conference is a fantastic hotel earlier this year.  It was an informative conference and I learned a lot.  We talked about the "state of our industry" which is "ok" then we had some interesting discussions of trends.  I'd have to say it was like many conferences everyone has attended.  Then we had a break and as you can expect... we headed to the restrooms. Well, I can only report on the ladies room.  It was clean.  Then I noticed a subtle marketing display in the corner on the countertop. I knew...