Profit Center Coach's Blog — marketing

Its time to get creative with your marketing.   I mean really level up your game.  The reason is the big companies are becoming quite innovative.  I read this article about companies developing and using emojis.  Who would have thought that the "colon and parentheses" :) we made a smile with would turn into a marketing language.  That's exactly how Dominos views it. It's a way to communicate with the customer in "their language". How do you find the language of your customer? Trial and error.  I made a slide show video that worked fantastic for an "older" target...

The secret to getting more readers, followers, and likes... Is a headline important? Yes! The readability of your article depends on it.  Consider the headline your "ad" for the remainder of the article. It's the thing that captures your attention and makes you ant to learn more.   How many times have flipped through your personal social feeds, only reading headlines? How often did you read the full article. My guess is you fell into the 80/20 rule. With a headline, 80% of viewers will read it... however only 20% go on to read the article. As you are looking...

Too frequent and too boring. These are the main reasons people unfollow a brand.   When creating a post you really need to focus on engagement. Mask yourself: why would someone want to read this information? If you can't answer that question... Try modifying the topic or move to a different topic. Learn what your audience desires. According to this awesome article I read most people state they desire photos, videos, customer reviews and company news. That seems logical. For one business I work with I like to consider my Facebook posts like our mini-news station. I'll put little...

Evolve or die. Simple concept to understand, but have you implemented it? I mean really looked at your business segments/processes and evolved?  While embracing my morning "what to write about" moment, I came across a 23 inspirations for blog topics. None inspired me... Well, none inspired me at that moment. Hummm... What twist is in order? The article listed one potential source of inspiration as articles you read. I thought, I'm reading this article and I'm not inspired... Then I caught a link on my Twitter feed. It's about how Netflix is on track to winning awards for original programming...

Images with impact. I find it astounding that in the time you tell a customer "I'll be with you in a minute" 72 new hours of video are posted on YouTube, 347,222 photos are shared online, and 3,472 images are pinned on Pinterest. That's every minute. So... Are any of those generated from you about your business or shared by your customers? Hummm... Seems like a fantastic opportunity. And after reading this article I really got to thinking about the power of images.  As your business grows you really need to provide great content to engage your fans. But,...