Focus on “…branding the customer experience, not just selling the service.” John Sculley What’s fun about automatic transmission. Nothing. What’s fun about the wind in your hair and Jimmy Buffet on the radio. Everything. This is a car. It happens to be a convertible. But selling the car as mode of transportation, although accurate, misses […]
“Relationship is the currency that never loses value” Jeremiah Sarkett Best inspiration heard today! Imagine sitting at Successcon and just waiting to be inspired… and boom… there you get it. My presenter said the inspiration I’m using today. When you are thinking about your customers, wondering if all of the time you spend on content […]
“Good Marketing makes the Company look Smart. Great Marketing makes the Customer feel Smart” JChernov I love this inspiration! Have you ever thought about marketing in this light? Your job is to make the customer feel smart. Let’s do a little “shoe on the other foot” example. Have you ever been a customer and felt […]
“The aim of marketing is to know and understand the customer so well the product or service sells itself” PDrucker Wouldn’t it be great if your product sold itself?! YES! Here’s the reality, it take a lot of work to get your product to sell itself. But, if you build an Infinity Marketing Machine your […]
“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark How do you shop? Do you wake up in the morning, decide you want to buy a car, visit the first car store on the corner, walk up, say, “Hey I want to buy a car”, and buy […]
