“Good Marketing makes the Company look Smart. Great Marketing makes the Customer feel Smart” JChernov
I love this inspiration! Have you ever thought about marketing in this light? Your job is to make the customer feel smart.
Let’s do a little “shoe on the other foot” example. Have you ever been a customer and felt dumb? The sales person was so concerned about showing you the features and benefits, they forgot their job was to make sure YOU understood how it would add value to your life.
Your job, at all times, is to build trust using the Infinity Marketing Machine.
When you feel dumb you also feel insecure. It’s not a great feeling. But a terrific sales person will make you the star of the story! They’ll go out of their way to make you feel comfortable. This builds trust.
Now you might think… this is pretty easy to do in the “real world” because you have all sorts of verbal ques. You can read the person in front of you and understand if they are “getting it”. So what do you do online?
Play the role of beginner customer! Start a role play with yourself. Pretend you are both the beginner customer and the sales person. Ask yourself all the questions you’ve ever been asked… and answer them. NOW, in the role of marketing… make a large FAQ page of all of these questions. Then when needed (and even when not needed) make videos! Use both of these great tools and make the customer feel smart!
I had a customer visit for a tour this past weekend. I started to explain how our boat storage program works… he said, “OH I know… I watched your video” — AWESOME.
Make your customers feel smart. If you want to see my large FAQ page… click here.
PS: This is also a great content builder!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Make a video or make a FAQ page… just think of the common questions you’re asked and answer the questions so your customer can educate themselves BEFORE they come to visit you (or call).
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #347 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!