“Surround yourself with people who get it.” I’m glad you’re here and ready to make a difference in your customer’s day! Notice I typed, “day” not life. Your responsibility is to make a difference on a daily basis, each day that you have the relationship. This is how the Infinity Marketing Machine differs from advertising. […]
Focus on “…branding the customer experience, not just selling the service.” John Sculley What’s fun about automatic transmission. Nothing. What’s fun about the wind in your hair and Jimmy Buffet on the radio. Everything. This is a car. It happens to be a convertible. But selling the car as mode of transportation, although accurate, misses […]
“The aim of marketing is to know and understand the customer so well the product or service sells itself” PDrucker Wouldn’t it be great if your product sold itself?! YES! Here’s the reality, it take a lot of work to get your product to sell itself. But, if you build an Infinity Marketing Machine your […]
“Clear and consistent communication helps your customer get to know you and what you have to offer.” The Infinity Marketing Machine is about caring. You want to communicate with your customers because you care. You want them to get the information you provide because it’s useful to them. This is completely different from providing information […]
“Talk to people, not customers” The quicker you realize that customers are people, the faster your online communication will grow! Here’s what I mean. And this is a hard concept to wrap your head around if you were in your teens in the 80’s. You need to stop being formal. This really is difficult. It’s […]
