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Just the Beginning.

branding Content inspiration learn by doing marketing motivation My Story small business marketing SMMW17 Social Media Marketing World

Day One. So I just got home from Social Media Marketing World #SSMW17 – what a great learning opportunity.  I thought I’d share my journey about how I’m implementing what I learned… right here.  While I was on the plane I started reviewing my notes.  I feel overwhelmed.  I also feel ready. A little background… […]

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Don’t Flush Money Down Your Toilet

bathroom cleanliness bathrooms business image feedback marketing Real world restrooms

Clean bathrooms represent your business! (so do filthy ones).

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Bundle This

beverages bundle cards bundles Creative frequent purchase cards hotel pool marketing increase sales marketing pool floaties Real world resort marketing sales soda

Rule One: never give away something for free that you can charge for. Rule Two: Bundle! Lots of rules, but essentially… If people are paying for beverages at your resort… keep charging for them.  However, to increase your sales, bundle them!  Buy 5 and get one free or start a frequent buyer card.   The […]

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Take Home Message

Creative disney springs Loyalty personal message on flier Real world restaurant marketing Sales starbucks Success tips take home menu

Starbucks serves wine.  Who knew… Well, probably a lot of people that have the fancy new level of Starbucks in their neighborhood.  The type that now wine and dinners.  I found out about it on vacation. Here’s a neat trick… Starbucks at Disney Springs created their menu in the form a flier.  You can take […]

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Turn Bad into Good

construction announcment construction marketing Creative disney world marketing mickey mouse pluto Real world Success tips wilderness lodge hotel

I love visiting Disney World.  Over the years the thing that has amazed me is the amount of construction and renovation that occurs.  It’s all the time. This could be a real negative. After all, it’s an expensive visit. But, the construction is not a secret.  It’s far from it. Disney World goes out of […]

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