I wonder what I should post today? If you’re using Social Media and you create your posts without a goal, you are simply posting. You think, “hummm…. I haven’t posted in a while, I think I’ll post something.” There’s no reason for the post, other than you “think” you need one.
Now if you have a content plan and you have previously decided that all of your posts will highlight your product in use… but, your desired outcome is to support your businesses story. This will have a much better result. Now, notice I did not say “generate X sales”. You cannot create a social media plan with the targeted outcome to generate sales. Social Media should be utilized as a story teller. It is the ability to share your business personality with your followers… occasionally you can create a post to generate sales, but for the most part you will be creating posts to build your persona.
It is important to have an objective while you build your personality. The objective is that there is always a next step. What do you want the people reading the post to do? Do you want them to visit a link on your website, read your blog, “like” it. It’s important to have an objective even if it is not intended to generate a sale.
How do you determine your story?
Start with talking to yourself. (I’m not kidding) Imagine you’re at a party and someone asks you, “what do you do for a living?” and just answer yourself. You’ve been asked this type of question many times. Say out loud the way you explain your business, the reasons you started, what your mission is, and where you’re heading. This is your story! Use this as the “voice” as the basis of your posts.
For example, if you started teaching dance because you competed as a teen and learned discipline from your training, then create your posts from this voice. If you are holding an open house, talk about your personal experience as a child and how you want to create this memory for the next generation. Speaking from this voice will be more effective than a post that simply says we offer dance classes from 4:00 – 6:00 on Tuesdays and Thursdays. You’ve switched from the product to the experience. This will be an effective post!
When you use story telling effectively you are punching someone in the face! (In a good way). The reason it’s a “good way” is because you’re creating a surprise for the reader.
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Action Step
1- What’s your story? This story may be different or morph depending on which profit center you are talking about.
2- Create a post using a story telling voice.
3- Install my free app! (SmallBusinessClubApp.com)
Listen to Episode #118 of the Two Minute Commute audio blog Podcast
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