Business Tips - The Profit Center Coach

A few secret Facebook features to make your day easier. I read a great article this morning about Facebook features. I didn't know there were stock images available to use for free, that you could check out your competition by setting up a pages to watch feature, or that you could schedule posts from within the ad creation. There are a couple more tips, but I wanted to focus on these because they can really help your presence in the small pond. Starting with images. I recommend using your own photos from your business on ads, but sometimes it's...

About 10 years ago I remember seeing a commercial that had a line in it, "You've reached the end of the internet" And it was funny, that was almost the time that random surfing stopped. Well, yesterday I read an article on using Snapchat for business and that commercial came to mind. We've reached the end of social media if we're using an outlet like Snapchat. Guess what, after reading the article, I'm convinced it's a brilliant outlet... IF you have the right audience. If your target audience loves Snapchat, it's time to jump in. Snapchat has a "My Story"...

The secret to getting more readers, followers, and likes... Is a headline important? Yes! The readability of your article depends on it.  Consider the headline your "ad" for the remainder of the article. It's the thing that captures your attention and makes you ant to learn more.   How many times have flipped through your personal social feeds, only reading headlines? How often did you read the full article. My guess is you fell into the 80/20 rule. With a headline, 80% of viewers will read it... however only 20% go on to read the article. As you are looking...

Too frequent and too boring. These are the main reasons people unfollow a brand.   When creating a post you really need to focus on engagement. Mask yourself: why would someone want to read this information? If you can't answer that question... Try modifying the topic or move to a different topic. Learn what your audience desires. According to this awesome article I read most people state they desire photos, videos, customer reviews and company news. That seems logical. For one business I work with I like to consider my Facebook posts like our mini-news station. I'll put little...

Evolve or die. Simple concept to understand, but have you implemented it? I mean really looked at your business segments/processes and evolved?  While embracing my morning "what to write about" moment, I came across a 23 inspirations for blog topics. None inspired me... Well, none inspired me at that moment. Hummm... What twist is in order? The article listed one potential source of inspiration as articles you read. I thought, I'm reading this article and I'm not inspired... Then I caught a link on my Twitter feed. It's about how Netflix is on track to winning awards for original programming...