Business Tips - The Profit Center Coach
Who Owns a Post?
marketing marketing content soaicl marketing Social marketing
Who owns a post? I am fascinated by the legal gymnastics this article presents. I have a baton twirling site and watch as lots and lots of the photos that appear in my newsfeed have watermarks seemingly ignored by the people posting. But this article goes even further. There is an art exhibit created with Instagram photos "modified slightly" then printed to canvas. Several have sold at the $90,000 mark.
Prove It. (Social Proof - it's not that hard)
Blog content ideas marketing Social marketing Social proof
"Best Seller" or "Millions Served". Sounds like a place or product you want to try, right?!?! I haven't shared the product or place but knowing that millions have used it one that it's a best seller takes lots of the "unknown" out of it.
7 Seconds to Make a Sale
marketing Public Speaking Sales
7 seconds to make a sale! It's true. Your audience forms it's opinion of you as a speaker in the first seven seconds. Imagine utilizing that knowledge for a sales presentation. Would you dress differently, concentrate on eye contact, choose your words more carefully? It's amazing what that first impression can do and you only get 7 seconds.
Feed the Content Monster
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Feed the Content Monster! When you start posting, you'll quickly find out the content monster is hungry... I mean really hungry! You need to get the content monster on a consistent diet otherwise it will starve and die. (I kinda like that analogy). It's true, the more consistent you are at content, the healthier your social presence will be, if you quit posting, your readers leave... And that kills your presence. So how do you feed the monster? This link has some great ideas. I like suggestion #2 which is plant three seeds. It's great, find the three...
I need a Fish
Creative marketing mascot social engagement spokesperson
I need a fish. The problem is... I don't want a fish. When I was a kid, my sister and I had an aquarium. It was a disaster. We hated cleaning it. The water would turn into this funky pea soup consistency before we began the dreaded task. But, after reading this article that topics storytelling enhancement techniques on Facebook... I feel a fish in my future. Letting a mascot be your spokesperson is an awesome idea. I can see "ask the fish", live "streaming" the fish, maybe taking the fish on location (heck... I don't even take Mr...