Profit Center Coach Blog

Its time to get creative with your marketing.   I mean really level up your game.  The reason is the big companies are becoming quite innovative.  I read this article about companies developing and using emojis.  Who would have thought that the "colon and parentheses" :) we made a smile with would turn into a marketing language.  That's exactly how Dominos views it. It's a way to communicate with the customer in "their language". How do you find the language of your customer? Trial and error.  I made a slide show video that worked fantastic for an "older" target...

Cheaters never win and winners never cheat... So the saying goes.   Amazon has taken this to a new level by naming individuals in a lawsuit for purchasing "good" reviews. If you were thinking of hiring a fiverr type site to gain positive feedback, think twice.  The article I just read shows Amazon closing down websites and bring suit against advertisers looking to harm the integrity of its feedback program. It's a bold move by Amazon and one to look to for leadership in online marketing.  Your terms of service are only as good as your willingness to enforce. Again,...

A few secret Facebook features to make your day easier. I read a great article this morning about Facebook features. I didn't know there were stock images available to use for free, that you could check out your competition by setting up a pages to watch feature, or that you could schedule posts from within the ad creation. There are a couple more tips, but I wanted to focus on these because they can really help your presence in the small pond. Starting with images. I recommend using your own photos from your business on ads, but sometimes it's...

About 10 years ago I remember seeing a commercial that had a line in it, "You've reached the end of the internet" And it was funny, that was almost the time that random surfing stopped. Well, yesterday I read an article on using Snapchat for business and that commercial came to mind. We've reached the end of social media if we're using an outlet like Snapchat. Guess what, after reading the article, I'm convinced it's a brilliant outlet... IF you have the right audience. If your target audience loves Snapchat, it's time to jump in. Snapchat has a "My Story"...

The secret to getting more readers, followers, and likes... Is a headline important? Yes! The readability of your article depends on it.  Consider the headline your "ad" for the remainder of the article. It's the thing that captures your attention and makes you ant to learn more.   How many times have flipped through your personal social feeds, only reading headlines? How often did you read the full article. My guess is you fell into the 80/20 rule. With a headline, 80% of viewers will read it... however only 20% go on to read the article. As you are looking...