Profit Center Coach Blog — Creative

The secret to getting more readers, followers, and likes... Is a headline important? Yes! The readability of your article depends on it.  Consider the headline your "ad" for the remainder of the article. It's the thing that captures your attention and makes you ant to learn more.   How many times have flipped through your personal social feeds, only reading headlines? How often did you read the full article. My guess is you fell into the 80/20 rule. With a headline, 80% of viewers will read it... however only 20% go on to read the article. As you are looking...

I need a fish.  The problem is... I don't want a fish.  When I was a kid, my sister and I had an aquarium.  It was a disaster. We hated cleaning it.  The water would turn into this funky pea soup consistency before we began the dreaded task. But, after reading this article that topics storytelling enhancement techniques on Facebook... I feel a fish in my future.  Letting a mascot be your spokesperson is an awesome idea.  I can see "ask the fish", live "streaming" the fish, maybe taking the fish on location (heck... I don't even take Mr...

I need a fish.  The problem is... I don't want a fish.  When I was a kid, my sister and I had an aquarium.  It was a disaster. We hated cleaning it.  The water would turn into this funky pea soup consistency before we began the dreaded task. But, after reading this article that topics storytelling enhancement techniques on Facebook... I feel a fish in my future.  Letting a mascot be your spokesperson is an awesome idea.  I can see "ask the fish", live "streaming" the fish, maybe taking the fish on location (heck... I don't even take Mr...

One of my employees pointed this super creative detail out to me. The Mike and Ike's candy package put a creative spin on their UPC code.  Take a look! They made it functional and artistic.  That got me to thinking... How can you take something ordinary, dare I say, boring and add your business' personality?  Can you add interest to your bathrooms, front lobby, stairway?  The possibilities are endless!   Afterall, this is a UPC symbol, YAWN!  now it's a pretty neat part of the package.