Small Business Club - Ideas from the Real World — marketing

Small Pond Business Success Idea #6 - Coffee in My Mug

May 18, 2017 • build loyalty at business • coffee • coffee club • Creative • green bay packers • Loyalty • marketing • minnesota vikings • Real world • restaurant marketing • Social marketing

Coffee mugs are fascinating. Just saying, “Coffee Mug” conjures one in your mind. However, the one you’re thinking of is very different from the one your co-worker is thinking of… Why? Coffee mugs are personal. Have you ever used a mug at your Grandma’s home and while the coffee is good, the message on the […]

Small Pond Business Success Idea #4 - Cook Em and Sell Em

May 11, 2017 • chuckwagon • convenience store marketing • create a new value from an old product • marketing • Real world • Sales • sandwiches • small business marketing • small business tips • value added

I love this story. I was at the convenience store last week. I didn’t expect to come across a story to share on my blog… but there it was. I was reaching for cash to pay for my Chuckwagon purchase. Yeah, roll eyes, I don’t...

Small Pond Business Success Idea #3 - Bundle It

May 09, 2017 • bundles • customer discount • gift shop • gift store • hotel gift shop • hotel gift store • increase sales • marketing • package deals • packaging • Real world • Sales • sales promotion • small business marketing • small business tips • Success tips

Bundle it On a recent trip to Florida I came across a great idea to boost sales. I was staying at a hotel and walked into the gift store. They had a variety of souvenirs, food/beverages, and even the “I forgot it at home” items. ...

Small Pond Business Success Idea #2 - – Great “Time” at the Veterinarian

May 04, 2017 • dog vet • dog visit to vet • inefficent use of time • marketing • mr. pancake the dog • Real world • small business effeciency • small business marketing • small business tip • stop watch • Success tips • time is money • time labor efficiencies • time yoru visit • Veterinarian office

Mr. Pancake, best dog ever, took a little trip to the vet this week. He was standing over to the side waiting for the nice assistant to greet him when she paused to take a stop watch off the hook… Next stop was the examination...

Small Pond Business Success Idea #1 - Creative Candy Moment

May 02, 2017 • branding • marketing • mike and ikes • small business club • Small Business Success tip

One of my employees pointed this super creative detail out to me. The Mike and Ike’s candy package put a creative spin on their UPC code. Take a look! They made it functional and artistic. That got me to thinking… How can you take something ordinary, dare I say, boring and add your business’ personality? […]