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Small Business Blog - Most Recent — subject matter expert

Episode #320 – Mouse Trap Mania!

1-Monday - Subject Matter Expert build a better mousetrap marketing own your corner of the web Social proof subject matter expert Success tips Two Minute Commute

“If you desire to build a better mousetrap, you should know something about mousetraps.” Randal Curry Can you build a better mousetrap?  Probably not.   But can you speak about your business better than anyone else?  Yes. Your customers have a great and possibly better understanding of using your product. But, you and you alone are […]

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Episode #302 – Own Your Crazy!

1-Monday - Subject Matter Expert audio blog Blog content branding Business owner motivation Content marketing own your crazy small business owner advice small business owner tips small business podcast Social proof subject matter expert Success tips Two Minute Commute your personal social media posts will affect business

“Whether you realize it or not, you already have a personal brand…” So… have political issues affected your shopping and buying behaviors?  Do you buy from one place or not buy from another depending on something you researched or heard on the news?  Even consider something as neutral as “buy local”.  Now I’ll ask again… […]

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Episode #296 – You Need to Package Your Knowledge… Here’s Why.

1-Monday - Subject Matter Expert Blog content Creative marketing Planning Sales small business positioning small business tips subject matter expert Two Minute Commute

“Success isn’t about the end result, it’s about what you learn along the way.” – Vera Wang Happy Monday!  Subject Matter Expert Topic Day. So what is a Subject Matter Expert?  I like to say, a Subject Matter Expert is Everything You need to know about being a Subject Matter Expert you learned IN A […]

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Episode #290 – It’s OK to be a Beginner, Even When You’re the Expert!

1-Monday - Subject Matter Expert Blog content Business owner motivation Content goals marketing Real world small business credability small business owner advice small business owner tip subject matter expert Success tips Two Minute Commute

“Allow yourself to be a beginner. No one starts off being excellent.” Here’s the scoop. You’ve got something to say.  You say it every day, that’s why you have your own business. When you start to look at it this way, sharing your knowledge online will become much easier. The reason I’m trying to put […]

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Episode #278 – Time to Pick a Niche.

+ .3.......................... 1-Monday - Subject Matter Expert 796 audio blog be a subject matter expert in a niche Blog content marketing owner motivation pick a niche small business marketing small business tips subject matter expert Two Minute Commute

“Your Niche Needs a Subject Matter Expert” Happy New Year!  With the New Year, I’m getting crystal clear… that’s why today’s inspiration is so short.  It’s quick and to the point. Why should you position yourself as a Subject Matter Expert? Because your niche needs one! There are other reasons that will come along with […]

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