Let’s take a look at my week in review and a few more steps forward. I attended Social Media Marketing World and learned some incredible tactics to increase my following by strengthening my brand and content mission. I spent a great deal of time focusing my message and later in the week developed goals. Funny, I didn’t think I’d need goals, but it has helped me focus my time. It’s hard when you’re doing things online, I like to refer to it as “chicken and the egg” you update your blog at the same time you cultivate traffic, at the same time you need to think of the future path you’re on. I get it. But if you re-read my first week, I think it will help you get control of your messaging.
Now over the weekend I worked on slide share. It’s pretty easy to use, especially when you develop your slides in Power Point. Here’s the cool thing about slide share… it’s reusing content you’ve already created. It is a searchable site from Google. End result, let’s say you use a blog you’ve already written as an inspiration, you take the outline or bullet points and create slides, this then goes into Slide Share. Slide Share generates traffic back to your blog. It’s just a great upward spiral. In addition to the show, if you create a great bullet point slide, you can take just that slide and post in other places, your one slide show continues to create messaging opportunities for you!
Another thing I started working on is creating my podcast. I have an audio blog, infact, you can listen to it here… just flip pages. What I’m looking to do is create the actual podcast. But, I’m switching hosting companies and that’s a whole different learning curve. It is necessary and will be worth it, but that’s been taking up a great deal of my time. Can’t wait for it to be ready for me to say, “follow my Podcast” – soon enough.
Finally – over the past three days I’ve been working on my Instagram following. It’s been going well, it’s like learning a new foreign language. In fact, all social media platforms are like learning a foreign language! You need to understand who you are talking to (audience) and learn how they speak (shortcuts), including special courtesies (habits, trends, shortcuts). The way you frame a message on Snapchat is much different from Twitter. It’s due to how the platform has evolved and how the average user is. To communicate in 140 characters to middle-30 somethings is much different from photos that disappear in 10 seconds to high school students! Learn your audience and learn their language.
PS: I was also having fun with cover art for my upcoming podcast… that’s the visual for today’s blog… give me feedback! Email Me
Action Steps
1- How’s your plan? After a week, do you need to tweak it or add to it?
2- Try Slide Share! Make a simple 5 screen slide show about your business. Pick an aspect like a welcome slide show! Just the basics of what you offer. When you’re done, post to your website and Facebook page.
3- What is your best platform for communicating with your target audience? How are you using it, can you improve by taking an online class (Udemy is awesome) or reading a book?
