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Day 4 – Test Your Website (regularly)

branding free book freemium give away Images marketing mobile compliant My Story small business advice small business tip Success tips test your website

After going through my assessment of my websites I found several things to change now and a list of things that need to improve.  The easiest thing was to start with my header.  I decided “out with the old” and although I like the color teal, I just decided that the photo needed to change – also the website for my blog is not exactly the most mobile responsive technology out there.  That’s an important point.  You are ultimately responsible for your user experience. Sure, you may have a company that does your internet design, etc.  But at the end of the day, you need to test your site.  Make sure to test on a desktop/notebook, tablet, and mobile.  Since we’ve long passed the 50% mark on mobile as the preferred internet use method, testing your site for mobile is essential.  I had no idea mine was acting goofy… what was happening with mine is that the sides would narrow, but the photo would not.  This left my image cropped to the middle, odd.  The words also put a hyphen in the middle.  It’s proper grammar, but it looked dumb.  Now it creates a much better user experience on mobile.  If you’re reading my blog on a desk top the photo is right in the middle and slightly smaller.  Might seem small… it’s not a perfect solution, but it’s a good solution.

Also on Day 4 I rebranded my old “brite goal” Instagram account to Profit Center Coach.  Since I’m using it the same way as an inspirational site, the previous audience won’t be affected by the messaging. That’s important.  If you are creating social media sites and then you change your focus, or pivot, make sure to consider your audience in the process.  If your new message is very different from your old one, just start a new site.  There’s no use is making angry followers because in the end that could hurt more than help.

I also started working on my Freemium!  This will be a neat ebook that is nearly ready to go.  When it’s ready, I’ll let you know.  You need to develop a freemium for your site, too.  This is a product that you typically email to your customer upon request.  The goal is to collect an engaged customer that is willing to trade you an email address for your free offer.  Once you receive an email you are able to stay in contact with them.  I say “typically email” sometimes it can be quite effective to mail the product.  It depends on how much your end product is, the higher priced your retail product is the more likely a customer is to give you a mailing address early in the sales funnel.  For our family marina I’ve used the mailing technique quite successfully.  In fact that’s how I won my second “Best Profit Center Idea” title at the International Marina and Boat Yard Conference.

Your Action Steps

  • Is your website mobile responsive? Test it on a desktop, tablet and mobile phone!
  • What type of freemium can you develop? Brainstorm topics and write a 2 page give-a-way!
  • Get one friend to follow this blog! (You could be your own friend… hint, “click follow”)

Thanks for joining me!

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