“Content is fire, social media is gasoline.” – Jay Baer This is when I struggle. I have a total issue with this inspiration and yet at the same time I love it. UGH way to start the New Year… right!?! Here’s why I hate it. My family has a marina with a fuel dock. We […]
“Your Niche Needs a Subject Matter Expert” Happy New Year! With the New Year, I’m getting crystal clear… that’s why today’s inspiration is so short. It’s quick and to the point. Why should you position yourself as a Subject Matter Expert? Because your niche needs one! There are other reasons that will come along with […]
“If you’re not willing to put in the effort, don’t expect anything in return.” I do not understand the lack of fundraisers these days. I’ve heard of more school groups starting “go fund me” or what ever they’re called. It drives me insane. There’s a certain disdain for selling. Sure… there’s a logical argument of […]
“The key to consistency? Loving the journey.” Don’t forget to feed the content monster. Now, that’s easier said than done… because, the thing with the content monster is that it’s really, REALLY hungry! And the content monster is one half of our dynamic pair, content and consistency. What that means is that your content monster […]
Merry Christmas! Since Christmas is on a Monday, and Monday is our Subject Matter Expert Day, I thought, who better to explore, as a Subject Matter Expert, than Santa??!! Now, before I get started… I have insight on this topic. Back in the day, on my winter breaks from college, I was a Santa’s Helper […]
