Focus on “…branding the customer experience, not just selling the service.” John Sculley What’s fun about automatic transmission. Nothing. What’s fun about the wind in your hair and Jimmy Buffet on the radio. Everything. This is a car. It happens to be a convertible. But selling the car as mode of transportation, although accurate, misses […]
“Relationship is the currency that never loses value” Jeremiah Sarkett Best inspiration heard today! Imagine sitting at Successcon and just waiting to be inspired… and boom… there you get it. My presenter said the inspiration I’m using today. When you are thinking about your customers, wondering if all of the time you spend on content […]
“It doesn’t matter how slowly you go as long as you don’t stop” Confucius You need to keep making progress. Sometimes it doesn’t feel like you are making any forward progress… but you are. It’s a simple idea… but think about this. If you are not moving forward you are moving backward, you’re never standing […]
“Happiness doesn’t result from what we get, but from what we give.” Ben Carson I’ve said it before, the qualities to focus on for the best positioning as a Subject Matter Expert are remembered by the phrase: INAHSClique. Just like the qualities that form a high school clique… so do the same attributes form a […]
“Little things add up and become big things.” Friday! Time to figure out what you can do to make money by creating a small change. I’m writing a brief about some of the changes I created last summer. The funny thing I realized is that some very small things had big impact. One thing I […]
