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Episode #359 – The Why Behind the Buy
4- Thursday - Infinity Customers Blog content Customers infinity customer infinity marketing machine marketing package your message sell the service not the functionality small business owner advice Success tips Two Minute Commute why behind the buy
Focus on “…branding the customer experience, not just selling the service.” John Sculley What’s fun about automatic transmission. Nothing. What’s fun about the wind in your hair and Jimmy Buffet on the radio. Everything. This is a car. It happens to be a convertible. But selling the car as mode of transportation, although accurate, misses […]