Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Thursday: Infinity Customer
Quote: “If you think everyone is your customer, then no one is your customer.”
“I have 12,000,000 in my search, is that too many?” asked this woman in our business group.
Yep. That’s waaaaaay to large.
The reason it’s too large is that everyone cannot possibly be your customer! If you happen to be creating your searches online you’ve got to narrow the group.
It’s the same in person, except it’s a different reason.
Online: Online you narrow because it takes several “touches” to get someone to react. A “touch” is exposure to your message. Likely it will take 11 views (touches) of your ad to get a reaction – if your group is 12,000,000 it’s very hard to have 11 views to one person!
In-person: However, the in person the reason “everyone” cannot be your customer is because you can’t satisfy everyone. It’s impossible.
The reason it’s impossible is because of personalities.
Dig deep… if you go to buy a car and absolutely cringe when you think of having to negotiate a price, you would never ever want to have a customer that constantly wants to low-ball you!
When you take the time to identify your ideal customer you will attract customers that mesh well with your personality.
This is the group that will become your infinity customers and ultimately become your tribe.
Now here’s the fun “full circle” of the post… when you develop your ideal customer via the age range, gender, hobbies, interests, etc, you will help yourself in the “online” 12,000,000 dilemma my friend found herself in. The avatar becomes the way to significantly reduce your search group to a manageable group to achieve your number of “touches”.
How cool is that?
Developing and avatar helps you in-person and online!
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe!
Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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