“Feedback is the breakfast of champions.” -Ken Blanchard
First… as a student of advertising, I just love that the inspiration is based of an advertising slogan. How cool is that.
Second… if you’re not measuring it you’re missing out. I know there’s a fancier quote for that whole measure it to fix it or whatever… but I like being much simpler. You’re missing out.
Feedback is the best way to measure. The reason is this… you can read all of the best “how to” books or “do it better” magazine articles… and nothing will ever compare to feedback because feedback only pertains to you. It’s like a closed communication between you and your customer!
Feedback is like someone wrote a “how to” book just for your business. Now, some feedback is better than others. It’s no fun to have a negative review. There is something to learn from it, but you never want that hanging out there for everyone to see.
The better feedback is to create a survey and request that customers fill it out. This is a controlled environment that you can learn from without having information in the public arena.
When you request this feedback you have the opportunity to see what you’re doing wrong and what you’re doing right. It’s a great way to tweek! If you haven’t started, you need to get a regular feedback program in place. Otherwise you may be spending more money due to inefficiencies!
The goal of the Infinity Marketing Machine is to keep those customers around for a long time… one great way to do this is to be responsive to their needs… the easiest way to find that out is to use surveys! Therefore, start measuring it!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Start a survey/feedback program. Just start with one area and build from there!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #287 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!