2-Tuesday – Content & Consistency – Profit Center Coach — Content

Episode #315 – The Reason a Business Personality Matters and Why You Should Care.

February 13, 2018 • 2-Tuesday - Content & Consistency • branding • business personality • Content • Customers • marketing • small business branding • small business personality • small business success tip • Success tips • Two Minute Commute • you don't control your brand

“A brand is no longer what we tell the consumer it is… it’s what consumers tell each other it is.” SCook If you’ve had a small business for a while you’ll remember running it prior to the internet, or just as the internet was starting. You also remember phone trees and having negative experiences with […]

Episode #309 – Use Your Words!

February 06, 2018 • 2-Tuesday - Content & Consistency • audio blog • Blog content • Content • marketing • Real world • Social proof • speak in your industry language • Success tips • Two Minute Commute • use the right word • yacht vs. boat

“Content marketing is more efficient when you use the same vocabulary your audience would use” Welcome to Tuesday! I found this inspiration and as usual… I have a problem with a word. You’d think I’d be able to just use the nice quote! But the word efficient bugs me. I mean, what is efficient about […]

Episode #303 – XYZ and the Other 23 Letters.

January 30, 2018 • 2-Tuesday - Content & Consistency • Blog content • blog content topics • Content • create posts intentionally • email marketing • have a plan • marketing • Planning • small business marketing tip • small business motivation • Two Minute Commute

“Without a strategy content is just stuff… and the world has enough stuff” I’m going to give you a very special message and I really need you to listen… here goes, “abcdefghijklmnopqrstuvwxyz” — was that helpful? NO If you send an email to someone and you simply send the letters of the alphabet, it’s worthless. […]

Episode #297 – Wear Your Life Jacket To Work! What?

January 23, 2018 • 2-Tuesday - Content & Consistency • Blog content • Content • content and consistency with social marketing • Creative • marketing • small business content • small business tips • Social marketing • Success tips • Two Minute Commute

“Let’s make a special effort to stop communicating with each other so we can have some conversation.” Mark Twain Are you ready to stop communicating? That’s a bizarre concept to wrap your head around, but it’s vital to the core of social marketing. You are no longer communicating, you are conversating. Get it? haha When […]

Episode #291 – Top Three “Real World” Marketing Ideas Every Small Business Can Do… Today!

January 16, 2018 • 2-Tuesday - Content & Consistency • Blog content • Business owner motivation • Content • content recycling • Creative • easy marketing ideas for small business • marketing • Real world • recycle your content • Success tips • top three list • top three marketing ideas small businesses can do • Two Minute Commute

“Efficiency is doing things right; effectiveness is doing the right things.” Peter Drucker Today I thought I’d use a “show and tell” example for our topic, “Content and Consistency.” You see… it’s fine to tell you how to do something, but there’s something a little more fun that happens when we actually experience a live […]