“Without a strategy content is just stuff… and the world has enough stuff”
I’m going to give you a very special message and I really need you to listen… here goes, “abcdefghijklmnopqrstuvwxyz” — was that helpful?
NO
If you send an email to someone and you simply send the letters of the alphabet, it’s worthless. You’d never do it! (now texting is a whole different story… haha – at times that is just a bunch of random letters)
But in an email if you send a document that is just a bunch of letters and expect your reader to decode it, it will not be valuable. Same concept for posts!
If you post, just for the heck of it, or because you “feel” like you should post… your results will be less than stellar. Don’t do it.
Post because you have something to say! Something that your followers will find interesting! MAKE A PLAN.
Get a calendar – mark important dates for your business- mark important events in your area – and by all means, get consistent! When you decide to give this a try and find out that this system works, you’ll be very happy with yourself, and probably wonder, “Why didn’t I do this sooner?” I know, I said that!
I have made a “Best and Simple Social Media Planner” on Etsy… check it out!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Print a blank calendar for the next 30 days. Look at it and plot the special days for your business, holidays, and events in your area! Craft a “when to post” plan. (REMEMBER, on your calendar, mark a date to repeat the process for the 30 days after that, too)
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #303 of the Two Minute Commute audio blog Podcast
