1-Monday – Subject Matter Expert – Profit Center Coach — small business owner advice

Episode #362 – Really, I’m a Real Person.

April 09, 2018 • 1-Monday - Subject Matter Expert • build trust • build your online profile to build trust • Business owner motivation • Customers • goals • marketing • small business owner advice • Social marketing • Social proof • subject matter expert • Success tips • Two Minute Commute • zig zigler advice

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, and no trust.” Zig Zigler If we study Zig Zigler we’ll find something super interesting. When we find a customer that is in need and wants a change now AND has the money to pay for your service they will not […]

Episode #332 – What Have You Learned Today?

March 05, 2018 • 1-Monday - Subject Matter Expert • develop your skills • marketing • Practice • small business owner advice • small business owner tip • subject matter expert • Success tips • Two Minute Commute • You've got to keep learning

“Unless you do something beyond what you’ve already mastered, you will never grow.” Ronald Osborne Today’s inspiration is a reminder that we don’t want to become a Subject Matter Expert for the heck of it. It takes a great deal of effort to position yourself as a Subject Matter Expert. Now… I say effort, but […]

Episode #302 – Own Your Crazy!

January 29, 2018 • 1-Monday - Subject Matter Expert • audio blog • Blog content • branding • Business owner motivation • Content • marketing • own your crazy • small business owner advice • small business owner tips • small business podcast • Social proof • subject matter expert • Success tips • Two Minute Commute • your personal social media posts will affect business

“Whether you realize it or not, you already have a personal brand…” So… have political issues affected your shopping and buying behaviors? Do you buy from one place or not buy from another depending on something you researched or heard on the news? Even consider something as neutral as “buy local”. Now I’ll ask again… […]

Episode #290 – It’s OK to be a Beginner, Even When You’re the Expert!

January 15, 2018 • 1-Monday - Subject Matter Expert • Blog content • Business owner motivation • Content • goals • marketing • Real world • small business credability • small business owner advice • small business owner tip • subject matter expert • Success tips • Two Minute Commute

“Allow yourself to be a beginner. No one starts off being excellent.” Here’s the scoop. You’ve got something to say. You say it every day, that’s why you have your own business. When you start to look at it this way, sharing your knowledge online will become much easier. The reason I’m trying to put […]

Episode #284 – Speak and Write with Confidence, You Owe it to Your Audience, Yourself, and Abraham Lincoln.

January 08, 2018 • 1-Monday - Subject Matter Expert • Business owner motivation • do what you do best and do it • marketing • small business owmer tips • small business owner advice • small business podcast • subject matter expert • Success tips • Two Minute Commute

Whatever you are, be a good one!” Abraham Lincoln One of my favorite things to say is, “do what you do best and do it” – which is tough since sometimes things we do well we don’t like doing. As crazy as that sounds, it’s true. I’m certain there are things you’re good at that […]