“It’s not your customer’s job to remember you. It’s your job to make sure they don’t forget you!” PFrippe
What do you do that makes you unforgettable? Is that a good thing? haha
If you can’t answer the question of “what makes my business unforgettable?” It’s time to find something! As a reader of my blog, you know I love chocolate chip cookies. That’s why a certain hotel chain that offers fresh baked chocolate chip cookies is pretty amazing in my book.
The remarkable concept is not reserved for boutique services either. Yesterday I received a package from China. About a month ago I ordered a bunch of key chains. Inside the bundle was a box marked “gift”. Now, if the providers of low cost trinkets from China “get it” that means you better figure it out pretty quick.
So how do you become remarkable? Take the most mundane task you offer that everyone in your industry offers and add a surprise. It’s that simple. One of the easiest places to begin is the welcome/check in – after all, we already talked about chocolate chip cookies at check in!
How many restaurants have a saying… “Your adventure is about to begin” or “my pleasure” or even at Jimmy Johns everyone says “hello”. This the first impression you receive in a store, and it’s memorable.
Your restroom is another area where you can make a remarkable impression. Not just clean, but what about your clock, soap, saying on the wall, or music/sound. I walked into the restroom of a restaurant in California and the speaker in the ceiling shared silly jokes. It was different and entertaining
A gift in the package, cookies at check in, or knock knock jokes in the bathroom… each sets apart the company and helps make it memorable. The goal is to make sure your customers remember you! Find your “thing” and make it happen!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Make a list of 5 remarkable things that you’ve encountered at other companies.
2- Which idea or variation of the idea that is on your list can you implement?
3- Implement it!
4- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #269 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!