“If they don’t know you personally, don’t take it personal”
Why do you get so upset when you work with “certain” customers? You have strange stories of odd behavior… you might even be very angry about the interaction. What is causing this reaction?
You are fundamentally disappointed by a lack of communication. You need control and you’re seeking it in a negative outcome.
Instead of waiting for the relationship to go wrong, invest time in the beginning to explain your policies and procedures!
Yes! You can train your customers.
This is one of the biggest benefits of the Infinity Marketing Machine. You have the opportunity to take a person who is seeking information or even a someone that has recently purchased a product and explain your policies and procedures before the misunderstanding occurs.
Our number one “trouble point” with our pontoon boat rentals used to be damage to the propellers. This was until the creation of a 45 second video. It quickly explains what a propeller is, why it’s important, what causes damage and when we need to charge to fix or replace the damage.
That’s it.
We discovered that by investing time into the beginning of the relationship, before damage occurs, we have a more successful ending. No one wants to damage a boat. But it does happen. When we took this time ahead of the process to explain what our expectations are and to ensure that our customers understand the expectation we have a win-win relationship.
Take the time to identify and educate your customers. When your goal is “infinity” do you want a happy infinity or an angry/mad/disgusted infinity? Yep, you can control this!
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: You Are Awesome! I really appreciate you being here. I hope you enjoy what I’ve got to say, if you do… Make sure to “like” this post… and follow me!
(and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Identify the top area that you are having trouble with your customers and create a way to educate your customers on this area to ensure a win-win outcome for the policy and or procedure!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #233 of the Two Minute Commute audio blog Podcast
