“Content marketing is a commitment, not a campaign.” Jon Buscall
WOW! This is one of the best quotes I’ve heard about social marketing. Our theme on Tuesdays is Content & Consistency, because they go together. You must create content and provide it on a regular basis to your audience.
Your audience are your followers. They follow you because you have something useful to say! That “useful to say” is what you need to focus on.
If you are thinking of the “useful to say” as a campaign, that’s bordering on “one and done” thinking. You are very close to advertising. And advertising is what we are running away from!
When we adopt the Infinity Marketing Machine process we become a media company and go into the service of providing information via conversation with our followers.
We are making a commitment and by nature a commitment is consistent. If you say I will pick up the eggs on the way home. You have made a commitment to do something at a certain time (pick up eggs before you get home).
When you start a blog you are saying, I’m going to give you amazing things to read at time X, every time X rolls around! This is far different from saying, “I’ll run an ad during the Super Bowl” an ad is shown to everyone that turns into the main event, whereas a blog is shown to everyone that subscribes. The people that subscribe have made a commitment to you, now it’s your turn to deliver.
Deliver content consistently.
Change your thinking from “campaign” to “relationship”
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1-Decide to develop the relationship – pick the day and time you are going to post… now back up one step, what day/date are you going to create the content?
2- Get a calendar and plot your writing/photo gathering day AND the day you are going to post so you can visually see what is going to happen!
3- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #261 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Blog Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!