Thursday Blog Topic: Infinity Customer –
Quote: “Happy customers are your biggest advocates and can become your most successful sales team.”
Are you looking for an entire team of sales people? But you don’t have the budget to hire a team… how about your customers.
Your customers are the perfect team of sales people around. They can help you because they are already using your product AND they love it.
It seems funny that you would try to rally this enthusiasm, or maybe it’s ironic we don’t do it more often. But often they want to help because they have a personal connection to you and your product. Their social proof is directly wrapped in your success.
What does this mean?
It means they made the decision to become a customer and it’s a part of their reputation and decision making process.
Therefore, start to give them tools to help.
Send an email asking for feedback, both publicly with a review and privately with actually feedback via a survey.
Create a 50/50 offer or a 20/20… this could be $50 off your friend’s order and $50 off yours… Or 20% off your friend’s offer and 20% off of yours… there are lots of ways to do a friends and family discount.
You can ask your customers to submit a photo of them using your product, or tag you on their social post…
There are lots of ways to engage your customers as your sales team, these goodwill ambassadors really elevate your status.
Speaking of goodwill ambassadors… if you really want to explore this concept, create a program where these “VIP” customers receive discounts for signing up to a member program… as part of the acceptance process you can train them on talking points to better enhance the information they share.
We had one successful campaign with the requesting photos and memories at our family business… we asked for testimonals and “action” shots of customers enjoying our rental boats… we have used their words in ads, printed material, and even in store displays.
They are powerful.
AND it’s fun to hear how impactful your business is when you focus on serving your customers.
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe!
Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
Entrepreneur Gift Store at TheEntrepreneurInMeSays.com
Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.