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TribeologyBlog.com – Episode 897 – How Do You Surprise a Picky Eater?

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Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote “Customers may forget what you said but they will never forget how you made them feel”


Have you ever had an amazing customer experience?  Then the follow up question is what made it so amazing…

I’m guessing there may have been words spoken, but it was the feeling you received that made it super special.

It starts with a kind word… now I don’t mean “wow that dress looks amazing…” the wow experience is about genuine care.   I’m kind of a creature of habit.  I honestly could eat the same thing for lunch every day.

My favorite lunch used to be a plain grilled chicken sandwich.  Now it’s hot ham and cheese… but back in the day chicken was #1.

This was a long time ago, but my first job out of college was actually working for the college.  I was an admissions counselor and we were a crazy group.  We traveled from high school to high school to encourage application to our college.  Really… we were sales people.

Anyway, back on topic.

When on campus, it was hard to plan for lunch.  We were super busy in the fall with prospective students just dropping by so grabbing lunch was a “OMG… NOW” type of event.

One day, I went across the road to the normal restaurant and as usual there was a huge line of about 20 people.  The food was cooked fresh and took at least 10 minutes.

But I was really hungry and it was insane standing in line.  (this was before smart phones.  I had a cell phone but we’re talking a peacock blue nokia – it was high tech for it’s day)

So there was nothing to do but wait and wait and wait… well the line took at good 12 minutes… and I almost left.

BUT the people that operated the restaurant were good people.  A family that worked freekin hard.  It was nice to chat.

Anyway, I got to the front… and the “dad” said – “come here” – by passed the entire group… he made my meal as soon as I got in line, all I had to do was check out.


That’s how you make a customer feel special.

This is how you build loyalty.

This is how you build your tribe.  Show genuine care.

25+ years later and thinking of this memory it still makes me feel amazing, not only did he know what I would order, but he made it as a surprise.

Get out there an surprise your customers today…. if not all of them, just one!



Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 



Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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