Small Busines Blog - Real World Examples — 4- Thursday - Infinity Customers

Episode #347 – Who is the Star of the Story?

March 22, 2018 • 4- Thursday - Infinity Customers • Business owner motivation • Content • Customers • make your customer feel smart • make your customer the star of the story • marketing • Real world • Sales • small business marketing idea • small business owner marketing tip • Success tips • Two Minute Commute

“Good Marketing makes the Company look Smart. Great Marketing makes the Customer feel Smart” JChernov I love this inspiration! Have you ever thought about marketing in this light? Your job is to make the customer feel smart. Let’s do a little “shoe on the other foot” example. Have you ever been a customer and felt […]

Episode #341 – Give ‘Em What They Want!

March 15, 2018 • 4- Thursday - Infinity Customers • Customers • give customers what they want • infinity customer • infinity marketing machine • marketing • Real world • Sales • Success tips • Two Minute Commute

“The aim of marketing is to know and understand the customer so well the product or service sells itself” PDrucker Wouldn’t it be great if your product sold itself?! YES! Here’s the reality, it take a lot of work to get your product to sell itself. But, if you build an Infinity Marketing Machine your […]

Episode #299 -Talk to One… Even If It’s A Group

January 25, 2018 • 4- Thursday - Infinity Customers • categorize customers • Customers • database management • infinity marketing machine • marketing • Next big thing • Real world • small business owner success • small business owner tip • Social marketing • Success tips • talk to your customers individually • Two Minute Commute

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Ann Handley Did you catch that? The whole goal of marketing is to speak to one customer at a time...

Episode #227 – Create a “Wow-In-Waiting” to Enhance Your Infinity Marketing Machine.

November 02, 2017 • 4- Thursday - Infinity Customers • audio blog • bad weather at a marina • create wow moments • Customers • keurig coffee on demand • marketing • Real world • Social marketing • Success tips • Two Minute Commute • wow in waiting for customers • you can't control the weather

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them…” Pretend you are the customer. You ask, “When is that order going to be ready?” The salesperson answers, “January 15”. January 15 rolls up. The order...