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Business Tips - The Profit Center Coach — Blog content

Keeping Up with the Googles.

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Keeping up with the Googles. It's hard enough to create content (regularly) but when you're trying to boost your rankings it becomes even more difficult.  I think that's the point.  It is difficult to "game the system" or have a quick fix to boost rankings.  The search engines have a simple goal and that is to provide the best solution when they're posed with a question.  So, while you might be able to get away with a document that is "keyword stuffed", i.e., you took a single keyword and tried to get it in the document as many times as...

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Prove It. (Social Proof - it's not that hard)

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"Best Seller" or "Millions Served". Sounds like a place or product you want to try, right?!?!  I haven't shared the product or place but knowing that millions have used it one that it's a best seller takes lots of the "unknown" out of it.

This is especially needed online. You've worked hard to get visitors to your site... Maybe it's a CPC, newsletter or mailing you sent, it doesn't matter what channel you used, they're on your site.  Now what.  Look at your site, does it have 2003 graphics that spin or blink?  Dang... I...

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Feed the Content Monster

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Feed the Content Monster! When you start posting, you'll quickly find out the content monster is hungry... I mean really hungry! You need to get the content monster on a consistent diet otherwise it will starve and die. (I kinda like that analogy). It's true, the more consistent you are at content, the healthier your social presence will be, if you quit posting, your readers leave... And that kills your presence. So how do you feed the monster? This link has some great ideas. I like suggestion #2 which is plant three seeds. It's great, find the three...

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