As you write your social media posts, make sure to consider the voice you are giving your business. Yes, your business can have a personality! I realized this when I visited Tampa, FL. I took a walk along the Riverwalk and discovered they created a nice journey simply by including stepping stones with motivational phrases. It helped personalize the city! If a city as large as Tampa can create a personality for itself... you can sure do it for business.
Read more in the full blog post.