Saturday: Try This!
Can you charge extra for air?
Yesterday I received a box from Amazon. Inside was the ink cartridge I ordered… and air pillows.
OK, I have no idea what they’re called. Not bubble wrap… but those large pillows of air trapped in plastic that are no fun to pop.
Well, I was in the middle of stabbing them and realized my dad needed packing material for a box he was shipping… oops.
Well… I said, I can get some duct tape and blow them up. Air is free! He was not happy with me. (one of the joys of working with family). But…. it got me to thinking of a visit to a grocery store in Florida.
There was a great display area right by the entrance. It was full of rafts and inner tubes… inflated!
What’s better than buying a tube? Buying an inflated tube! If you are fortunate enough to have a few moments to jump in the pool, do you want to spend any time inflating the raft?
Heck no!
But… it’s beyond exciting to grab your raft, cram it in your car, go home and float!
You know what I thought was exciting…??? They charged $2.00 more for the inflated version. So amazingly cool.
Alrightie
How can you use this idea, especially if you don’t sell inner tubes? Think about the stuff you sell. What do you sell that requires assembly… assemble it!
PS: Don’t forget to charge for the air… or assembly!
Try This! #doinginfinity
Tomorrow… come back for my “Week in Review” Episode!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review