“Toot your own horn”
Saturday: Try This!
Ever used your computer and had the “blue screen of death” instantly appear? How about you open your email and have 3,000 unread emails in 15 minutes? Yeah… it’s no fun to have computer problems.
It’s one of those moments you bring your computer into the “fix it” shop and that gut wrenching feeling of handing over your laptop to the guy at the counter. It’s intimidating!
Now imagine you’re the guy behind the counter, running a great business knowing that the person coming in the door is skeptical of you… what do you do?
I love my computer “fix it” shop. They are fast, reliable, and above all, trust worthy!
That’s why last Tuesday when I dropped off my computer I had zero worries. When I went to pick it up, I noticed the coolest thing on the counter. It was a simple plastic frame with a print out of all of their “Reader’s Choice” winning certificates.
The “Reader’s Choice” awards are hosted by our local newspaper. It’s a local poll to find the winners of local business topics, this business won “best computer repair”. We have these awards for best marina and they’re posted, but I’ve never seen them reduced in size and displayed right on the front counter!
It’s perfect. It’s a great confidence and great trust builder. It’s a real showstopper.
If you’ve won awards or have credentials in your industry, be sure to post them for your customers to see… you can do this online, too.
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