Thursday Blog Topic: Infinity Customer –
Quote: “Shifting customer needs are common in today’s marketplace.”
I think this quote is the understatement of the year.
Traditionally when we have thought about shifting customer needs we have concerned ourselves with trends or seasons…right?
There are people that remember the mortgage crisis or even the attacks of September 11… well, those are the shifting customer needs we are discussing right now.
In a seasonal trend, you take mittens off the shelf and replace with swim suits. It’s pretty manageable. You will understand that the calendar dictates your next move…
But now… right now, what the heck are you suppose to do?
A month ago we were just past Valentines Day and heading toward St. Patrick’s Day… change your color scheme from red to green. Your customer need shifted from heart candy to green beer… well, you get my point.
But shifting from February 25 economy roaring to March 25 shelter in place… all of this without a mass tragedy one time rip the band aid off occurrence… it’s surreal, right?
So what do your customers need?
Your customers need stability. They are living in an insecure world. You feel it… and you experience it.
But how do you give that stability… well, look at your core business and what do you actually sell? Do you dance lessons which are a way to foster the growth and confidence of the child? You can still provide that. You may be giving video lessons… but how can you help the parent? Can you provide an article and extra assignment for the parent to do a practice check list?
Think of your basic product – not what you sell but WHY you sell. WHY does someone actually buy your product or service.
Focus on that WHY and provide more love and attention in this area. This is how you bond with your Infinity Customers and keep them around until we all achieve certainty
Tomorrow… come back for my episode on “Big Cash Small Change”!
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Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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