Thursday Blog Topic: Infinity Customer –
Quote: “Marketing without data is like driving with your eyes closed”.
Have you ever driven with your eyes closed? Oh gosh I hope not! But there are times you just drive… and end up somewhere not even remembering any part of your journey, right?!?
Totally!
But, this is a really bad idea, especially with marketing! Yet, I think this is kind of a common practice.
We often find ourselves going on autopilot. We throw a sale against the wall and hope it sells. After the event we count the cash and go on with our day.
It’s time to get strategic with your plans. And there’s no time like the presence.
One simple piece of advice, people are still buying. If you quit advertising no one knows you exist.
Same happens in reverse… if all of your competition quits advertising, and you increase your advertising you’ll be the only one around and top of mind.
Use your metrics of how much makes sense based on sales achieved, but don’t stop.
Do not stop getting your message out there…. I know we’re in a big crisis. But keep going.
This is the perfect opportunity to have a strong Infinity Marketing Machine… crank it up! Keeping top of mind is key to success once the crisis passes.
What if you don’t have an Infinity Marketing Machine or email list, no time like the present to start! Right now, collect emails!
So what should you do today?
1- collect emails -even if this means putting a note on the counter to “sign up for our list”
2- create a message that tells your story about the situation…what are you doing, what have you done, keep it up beat and happy. But, don’t sell. it’s not time yet.
There you go, two things to do that you can start measuring for watching your success grow. You can watch the number you add to your list and soon compare to a week ago, a month ago, a year ago…
Next is your email you create. Your email service provider will give you numbers on open rates and click through rates…
I guess that’s three things you can measure!
#doinginfinity
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe!
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Infinitypreneur
Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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