Quote: “Find what works. Repeat.”
Thursday: Infinity Customer
If it’s working – repeat. Then repeat. And then repeat again.
Wouldn’t it be funny if I just left it there.
Yeah… you’re here for more.
If you’re dumbfounded by how social media works – stop trying to figure it out. You are focusing on something that doesn’t matter.
It doesn’t enhance the bottom line.
What is the freaking purpose of social media? To be social. It’s the personality of your business.
So if you’re trying to “convert” your social media – that’s silly. It’s like trying to convert your personality.
You need to focus on what makes you money…
It’s that simple.
Selling. Selling makes you money.
SO, now what are you going to sell? STUFF.
But it’s a little more than that… it’s stuff that your tribe wants.
AND that’s even a little misleading – you need a tribe.
Is the tribe based on social media… kinda.
Your tribe is the group of customers you enjoy working with and the ones you are working hard to convert from “one and done” to “infinity” these are the people you show attention to…
Sure, you can do this on social media – but when you do this you are growing your “tribe” on a platform you don’t own. You don’t own Facebook or YouTube or Instagram… so when you create an entire following you’re at risk of the rules changing and losing access to all that hard work.
YES. You want to use social – but you do not want to depend on it.
It’s better business to grow your tribe via email because you control that list! You keep all of the email addresses, similar to a phone number, and you can contact them consistently as you desire.
You contact them over and over and over.
This contact includes offering “stuff” you want to sell.
Since you already know HOW to sell and you know WHAT to sell — this is the genius part of the Infinity Marketing Machine, you create the WHO to sell to… and unlike a social platform, you control the actual asset which is the list!
If it makes you feel better… all of your hard work is creating an actual asset!
Start attracting customers that want to hear from you via email.
Send content they want to receive.
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review