“Wake up. Kick Ass. Repeat”
Thursday: Infinity Customer
Let’s Kick Ass! I could say “kick butt” but I thought you’d all appreciate a little rough and tumble speak.
I changed the key word to butt for my baton group. But regardless of the word, the sentiment remains the same. Get up, take action, and do it again.
When it comes to our customers we want to get up, take action, and do it again. We devote Tuesday to our Content and Consistency topic which helps us provide information for our customers that will build loyalty and transform them into a cohesive tribe.
So then what… you’ve got a tribe…
Well, don’t end up in the “friends zone”. Gosh, I crack myself up with these analogizes but sometimes they are soooooo perfect.
You are in business to make money. But, tribeology cautions you to provide information and focus on loyalty and trust… so how do you get someone to be an infinity customer? You have to offer items they want to buy!
Think about your tribe and share product offerings as you would sitting at the kitchen table talking to a friend. If your friend would sitting there, you wouldn’t start rambling the features of the product, you’d talk about how it benefited you.
Focus on the benefits, successes, or how it changed YOUR life. As I say, products you OFFER to your tribe… not products you SELL to your tribe.
When you have your “kick ass” moment… learn from it… and repeat! Be careful not to end up in the Friends Zone.
Tomorrow… come back for my episode on “Infinity Customer”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review