ProfitCenterCoach.com – Episode #510 – Your Tribe Is Your Best Sales Team.

November 15, 2018 • 4- Thursday - Infinity Customers • ask your tribe for help • Blog content • Business owner motivation • Customers • DoingInfinity • how to ask your customers for testimonals • marketing • Planning • Real world • small business owner tip • Social proof • Success tips • you customers are your best salespeople • your customers have knowledge to share

“Your client satisfaction is a direct reflection of your client experience.”

Thursday: Infinity Customers

You’ve heard this before, but I’m going to use it as the topic for today. Collect reviews.

Our marina just “iced over” last Saturday, that means the lake froze. So it’s kind of a depressing 6 months until the ice melts. Well… depressing if you hate snow, cold, frozen, everything! Those that like winter are pretty excited.

They are odd.

We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy. We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!

This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season. And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!

Last year we used Shutterfly to make a very nice picture book. So there’s tip one for today, make a photo book! It’s a great way to have something for people to flip through at a trade show.

However, last week we had a fun idea.

Let’s see if we can get a Testimonial from someone… anyone. Today we started reading the words of our customers.

OH MY. It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.

I’m going to highly recommend this! This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos. It’s making this book come to life!

Sure, it’s nice to see photos of the boats. But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.

So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.

Be specific. Know what you are looking for before you ask.

If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge. Send them an email or pick up the phone and call them. But do not do a generic or blanket request. You are asking for targeted information and help. Your tribe will help, but be specific and grateful.