“Every customer you keep is one less you have to find.”
I couldn’t have said this better myself! The ultimate purpose of the Infinity Marketing Machine is to create Infinity Customers. An Infinity Customer is one that sticks around… in essence, a customer that you keep!
So now that you know what it is and this is what you are working toward… how do you do it?
The best way to keep your customers is to convert them into a tribe. The use of the word tribe is to signify customers with significant loyalty. They are your raving fans connected by a vibe that represents your culture.
How do you develop your culture? By regularly communicating with your customers! You continue to post and send emails that helps to let your customers know that you care about them…
Now I just used the word, “customers”. So which is it… a group of customers or a tribe?
BOTH
Your business can have customers and a tribe. The reason this is true is because customers take time to develop, a tribe takes love and attention! You need customers first. Then… you continue to nurture them by showing attention through regular communication and leadership, and at a point your customers become a tribe.
This is when you have magic. It’s a group of people that support your business and are always ready for your, “next great thing”!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Make a list of words that describe the culture of your business… You need to identify these to help you understand what customers will be attracted to the tribe aspect of your business!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #378 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!