“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success” -DJohnson
If consistency leads to success… does it matter what you’re consistent at? YES!
You need to be careful what you are doing consistently. For Tribeology to work you need to develop a relationship with your customer to build loyalty and transform them into a tribe of people that trust you.
OK.
Here’s what I mean about why it matters at what you are consistent at…
I’m in the boating industry… sounds cool right?
Usually.
In Tribeology I teach that you need to post/email consistently. It’s critical that you pick a time and adhere to it… if you are going to post once a week make sure it’s the same day and time… This blog has a schedule and “usually” the posts arrive in the morning.
OK
SO back to that boating industry thing.
Let’s say I posted photos of aqua blue water with white sand beaches, palm tree sunsets, 75′ yachts, and a some navigational tips about over night float plans…
My customers would ditch me in about 4 seconds.
Why?
We have navy blue water in Minnesota… no palm trees, more cottonwood and pine, there are zero white sand beaches… they’re golden brown, the largest boat around here is 32′, and if you stay out over night on this lake… yeah, you really don’t.
Do you see what I mean?
The phrase GIGO comes to mind, Garbage In Garbage Out.
I teach that posting consistently is appropriate, but the content is critical to your success. You must know your audience’s likes/dislikes to give them the content they desire so your consistency is effective.
Otherwise you will just get GIGO and you want SISO Success In Success Out.
#doinginfinity
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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