Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Tuesday: Content and Consistency
Quote: “Content Marketing is a Commitment not a Campaign” – Jon Buscall
How’s your social campaign doing? Do you have it scheduled… I mean it’s like an advertising campaign, right…
Wrong.
The fun part about building a tribe is to nurture it. This is so much different from an advertising campaign.
Advertising campaigns you place ads and look for results. The best result being an increase in sales.
With a tribe building process you want results. And you’ll see financial results. But it’s going to look different from advertising. You’ll be focused on sending out information that your customers want, and sometimes need without even knowing it.
You are building loyalty that an advertising campaign will never achieve.
The opportunity to turn a customer from “one and done” into an Infinity Customer is a privilege. You GET the opportunity to talk to them over and over — on a regular basis.
This is when we need to be consistent.
We need to make the commitment to our customer to provide regular content that they want! This is how we get them to know, like, and trust us!
It’s so much different from advertising…
Just like the quote says, your tribe building efforts are a commitment not a campaign.
#doinginfinity
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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