Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Tuesday: Content and Consistency
Quote: “Hypothetical questions get hypothetical answers.” ~Joan Baez
“Is the water wet fluffy?”asked the flirty girl of our captain on the scuba charter. The captain was more interested in the fish… so it was kinda nauseating.
Then flirty girl said, “I have a real question, this time.”
This just makes you ponder… what questions do your customers have?
And the answer is… lots and lots of questions. But more important than the questions, are the answers! And anticipating what question they are REALLY asking.
Sure… answer the question asked, but go one step further and answer the follow up… for example, I’m regularly asked what times someone can use their boat if it’s being stored in our warehouse.
What the customer is REALLY asking is “what the heck do I do with my boat if I come back and you’re closed?”
The important goal of content is to give your customer what they want at the right time. This is the ideal purpose of an FAQ list. It’s not a set of hypothetical questions. Create a list of questions that you are actually asked…. answer them, and then answer the follow up questions.
Really make your list valuable — then you can use it as a “home base” for future social media posts — you can make a special “top questions” series that link back to the page.
It’s a great way to make content that is useful AND ongoing!
#doinginfinity
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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