Quote: “Social media is about sociology and psychology more than technology.” Brian Solis
Tuesday: Content and Consistency
When should I post?
Have you ever asked this question? You search and ponder, you may even go through statistics to narrow down the best time…
But guess what?
The time of day is not nearly as important as what it is you post!
Quit stressing about the technology. If you want to make an impact you need to post — and when you post you need to think about what and how you are posting. Not where and when.
After all, and excuse my language, but if you’re creating crap does it matter what time you post? Yeah… probably not!
Knowing this, what type of content do you create? Things that appeal to your customers.
Like our quote says… sociology and psychology make all the difference. The simplest way to narrow it down is to communicate like you do with your friends.
When you evoke emotions, ask questions, and show photos that draw you in… you are creating valuable and relatable content. The other thing to consider is that you choose words that are conversational — don’t say it has 10 rhinestones or has a down filling — say it’s sparklie or fluffy. Evoke the emotion!
There are many other advantages of psychology in your posts – but for now – start with emotions and don’t worry about the time of day you post!
Tomorrow… come back for my episode “Content & Consistency”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review